Making thirty brands one

Shuanglin started in 1987 as an OEM business producing car parts for the Chinese, US and European automotive industry. Companies like Ford, Audi and BMW are working with Shuanglin.

The company has become so successful that it now owns more than 30 companies in contrastive industries including manufacturing, technology, education and tourism.

The aim of this design assignment: create a visual identity system to unify the disparate brands in different industries, while also maintaining their own individual brand identity.

The client also asked us to design the uniforms and the interior of the head office.